Ashley Graham has a new lingerie line to promote and on Thursday the beauty took to Instagram to drive sales.
The 29-year-old model wore a lacy purple bra and high-rise black undies as she writhed around on a white sofa while in a luxury high-rise building with a stunning urban view.
'Sexy lingerie is my secret weapon to boost confidence!' the brunette bombshell wrote in her caption.
No clothes required: Ashley Graham has a new lingerie line to promote and on Thursday the beauty to Instagram to drive sales
'My 15th collection Purple Rain is available now! #ashleygrahamlingerie x @additionelle.'
The star launched her new lingerie line on Wednesday.
It's her 14th plus-size lingerie line with brand Addition Elle, which is based in Montreal.
Cute look: The star launched her new lingerie line on Wednesday. It's her 14th plus-size lingerie line with brand Addition Elle, which is based in Montreal
Another look: Here the curvy sensation is seen in a pretty purple set
The collection - tagged Purple Rain By Ashley Graham - consists of eight designs available in sizes X-3X and 36DD-42G/H and prices range from $30 to $95.
'I’m excited to continue the evolution of my lingerie offering with the Addition Elle team,' she said in a statement.
'We have worked together for many seasons now to create desirable lingerie for women of all sizes.'
Her words: 'I’m excited to continue the evolution of my lingerie offering with the Addition Elle team. 'We have worked together for many seasons now to create desirable lingerie for women of all sizes,' she said
Ashley has stood out in the model crowd because she has been vocal about being proud of her body.
In March the siren won kudos when she talked about feeling good about her shape.
'This confidence is not something that happens overnight. I have been working on it for a long time. I look in the mirror and do affirmations: "You are bold. You are brilliant. You are beautiful."
'If my lower pooch is really popping out that day, I look at it and say, "Pooch, you are cute!"' she said at the Urban Arts Partnership 25th anniversary benefit.
'Words have power, and if you are going to use your words negatively, then that is exactly what is going to happen in your life. You can eat a whole bowl of pasta and then you can go and do a lingerie shoot the next day, and I say to myself, ‘What the hell was I thinking?’ I am just like any other woman and I think I am the ‘fattest woman alive’ - but it is really about how you handle your situation.'
Standing tall: In March the siren talked about feeling good about her shape. 'This confidence is not something that happens overnight. I have been working on it for a long time'
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