Salesman 'tried to sell names of homeless Grenfell Tower victims to furniture company' so they could 'kit them out'

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A shameless salesperson is trying to flog the names of homeless Grenfell Tower victims to a furniture company - to "kit out their homes with new furniture".

An unnamed salesperson wrote to West Elm boasting about having a "leads list" of more than 300 people who lost their belongings in the horrific blaze.

The sick cold caller suggested the decor company could benefit from the £5,500 emergency government grant each family has received.

Workers at West Elm immediately reported the email to police who are investigating whether a crime has taken place.

The email to the company's UK marketing manager, said: "As you may know there was a huge block fire in London on the Grenfell Tower.

"Individuals who lived in the tower lost their belongings, furniture and homes.

A salesman has tried to flog names of victims to a furniture company (Photo: Getty)

The company sent the email to the police straight away (Photo: Rex Features)

"Most people have been relocated to new homes and are yet to still have their houses kitted with new furniture and goods.

"Furthermore individuals will be receiving funding from higher authority in order to kit out their new homes top to bottom.

"This means that they will have a large budget and potentially some individuals could be customers to Westelm already, but what if we could get all the affected individuals to be customers at Westelm?

The shocking email was sent to Westelm furniture store (Photo: PA)

"I have a leads list of every individual who was affected by this incident and I would like to sell my leads list to Westelm, as this would help boost your sales and solve a problem for the affected individuals.

"Each potential customer is worth at least £5,000 to Westelm in sales and I have a list of 300+ individuals in my leads list.

"I believe this is something of interested to both Westelm and I.

"I hope to hear from you soon."

Floral tributes are left near Grenfell Tower to those lost in the blaze (Photo: EPA)

A firefighter looks at the floral tributes left by the Latymer Community Centre (Photo: PA)

It is understood the email was received by the West Elm team this morning.

A spokeswoman for West Elm said: "'West Elm reported the email to the police immediately and did not respond to his email."

Police are investigating the email to West Elm.

A spokeswoman for Action Fraud said: "Action Fraud can confirm that it received a report.

"It is currently being assessed by the National Fraud Intelligence Bureau at the City of London Police to determine whether there are sufficient lines of enquiry for an investigation based in the UK."